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Declining Birth Rate Impacts Stroller Sales in Östersund

Economy & businessEconomy
Key Points
  • A stroller store in Östersund reports decreased sales due to fewer children being born in the county.
  • Population statistics from SCB show a decline in the county's population, partly attributed to lower birth rates.
  • While stroller sales have dropped, parents continue to prioritize safety by purchasing new car seats.

According to sources, fewer children are being born in the county, affecting sales at a stroller store in Östersund. Stroller seller Tova Känngård sees clear changes in customers' choices. "We notice that purchases of strollers have decreased," said Känngård.

" The population in the county has decreased according to population statistics from SCB, though the specific population decline numbers from SCB for the county have not been disclosed. One of the reasons for the population decrease is that not as many children are being born. A store in Östersund that sells strollers has noticed the development, something that LT previously reported.

There can be many customers in the store, but it does not lead to as many purchases.

Tova Känngård, Stroller seller

The store notices a clear difference between different products. When it comes to car seats, parents are extra careful. "When it comes to safety in the car, one chooses to buy new," Känngård noted.

The exact percentage decrease in stroller sales remains unknown. It is also unclear whether other baby product stores in the area are experiencing similar trends.

We notice that purchases of strollers have decreased.

Tova Känngård, Stroller seller

When it comes to safety in the car, one chooses to buy new.

Tova Känngård, Stroller seller
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