Curling was the most watched event in Sweden's coverage of the Winter Olympics, according to SVT's figures. 7 million viewers on SVT's linear TV channels. 4 million Swedes watched the Olympics on SVT, reportedly the highest number since the 2012 Summer Olympics.
3 million. On SVT Play, the main broadcasts with the highest reach included the cross-country skiing sprint relay and the men's ice hockey quarterfinal between the USA and Sweden, with 986,000 viewers, and the cross-country skiing sprint and mixed doubles curling final, with 839,000 viewers. SVT, TV4, and HBO Max broadcast the championships together.
the Olympics provide shared experiences
Nearly four million viewers reportedly watched the Olympics via SVT Play, and the Olympics gathered almost 40 million video starts on SVT. SVT's CEO Anne Lagercrantz said in a press release that the Olympics provide shared experiences. SVT's sports chief Max Bursell stated that it was important for everyone to be able to take part in the Olympics in their own way, through SVT Play, TV channels, live or as highlight clips, and in chats that were active from morning to evening, where nearly 400,000 posts were made during the Olympics.
SVT has the rights to the Olympics in 2028, 2030, and 2032.
it was important for everyone to be able to take part in the Olympics in their own way, through SVT Play, TV channels, live or as highlight clips, and in chats that were active from morning to evening, where nearly 400,000 posts were made during the Olympics