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Coop changes millions of price tags ahead of VAT cut

Economy & businessEconomy
Key Points
  • Several grocery chains are lowering food prices ahead of a government VAT cut.
  • Coop is manually changing millions of price tags across Sweden.
  • The CEO says this work involves extra costs and significant effort.

Several grocery chains in Sweden have started lowering food prices, even though the government's VAT reduction does not take effect until Wednesday. At Coop, work is underway to manually change millions of price tags across the country. Coop Sweden's CEO, Anders Torell, said this involves extra costs and a lot of work.

this involves extra costs and a lot of work

Anders Torell, Coop Sweden's CEO

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