According to Co-op, personalized offers are discounts on items that customers regularly buy, potentially saving shoppers over £80 yearly, though the calculation method is undisclosed. These offers include brands like Huel, Pop Chips, Actimel, Pilgrims Choice, and Vimto, but cannot be used on third-party delivery apps such as Deliveroo or Just Eat. ' Last year, Co-op increased personalized offers by 67% to over 700.
Co-op has around seven million members, costing £1 to join. ' Co-op recently announced that member price savings are available via Just Eat, Uber Eats, Deliveroo, and its own online shop. The criteria for personalized offers remain unclear.
Our data shows that an impressive 88% of our online shoppers are Co-op members, so the introduction of this popular weekly member perk online aligns with Co-op's commitment to consistently deliver value to those who own our business.
In other news, Co-op announced 18 new or upgraded stores opening in early 2026, with the first in Willowbrook Park, Didcot, Oxfordshire, and some stores reopening after makeovers. Co-op also revealed plans to create thousands of apprenticeships, with a £70 million commitment through its Levy Share service to match 7,000 by 2030.
We're continuing our journey to grow our membership base to eight million by 2030 and the evolution of our personalized offers is another way for us to showcase one of the many reasons to join our Co-op, alongside other fantastic money-saving benefits and perks such as first in line access to presale tickets at Co-op Live.