According to reports, Carmelite brother Gilson Pupo Azevedo, known as Frei Gilson, has become Brazil's largest YouTube streaming phenomenon in 2025. The religious figure reportedly achieved over 153 million hours of streaming content, surpassing both gamers and influencers in the country's digital landscape. Frei Gilson's breakthrough came in 2024 when he began streaming rosary prayers via YouTube during early morning hours.
, maintains a simple presentation style while delivering messages that are described as not always easy to digest. His content has positioned him as Brazil's biggest YouTuber for 2025, according to the report from Swedish publication Dagen.