The new ordinance, updated from last year's regulations, prohibits commercial operators, owners of tourist service agencies, and their employees from carrying out customer procurement activities through intrusive and insistent methods on public or publicly used land. According to Capri authorities, this measure aims to curb overtourism and make the tourist experience more pleasant. Mayor Falco noted that tourists have been stopped more than five times with offers of trips and restaurants from the moment they disembark from the boat to arriving at the entrance to the funicular. He emphasized that businesses need to promote their services with the grace and elegance befitting Capri. Violators of the new rules face fines ranging from €25 to €500, though it is unclear when exactly the ban will be enforced or how it will be monitored by local authorities.
Capri receives up to 50,000 daily visitors during peak season, compared to a resident population of roughly 13,000 to 15,000, according to major media reports. The island has previously implemented other measures to manage tourism, including capping tour groups to 40 people, banning loudspeakers, and banning tour guides from using umbrellas. Guides with groups of more than 20 have been instructed to use wireless earpieces instead of loudspeakers, major media reports indicate. According to Daily Mail - Home, Mayor Falco described large tour groups as looking like herds of sheep and stated that saving beauty is necessary. The effectiveness of these previous measures remains uncertain.
I know that there are tourists who, from the moment they disembark from the boat to arriving at the entrance to the funicular [which connects the port to the town above], have been stopped more than five times with offers of trips and restaurants.
Further measures and rules are being considered to manage tourism on Capri, and collaboration with other towns and popular regions in Italy is in the works, according to major media. The reaction from local businesses and tour operators to the new soliciting ban has not been detailed, and what specific 'further measures' are being considered is still unknown.
We understand the need to convey a promotional message, but we do not compromise on the need for this to be done with the grace and elegance befitting Capri.
They look like herds of sheep and it’s not nice to see. We need to save beauty, we don’t have any other choice.