Burger King has implemented an AI system called BK Assistant that operates through employees' headsets. The AI assists with food preparation and evaluates how friendly and accommodating staff are toward customers. ' The company is working to expand the analysis to include tone of voice, not just word choice.
Managers can use the assistant to monitor restaurant performance on friendliness metrics, according to Thibault Roux from Burger King, who described it as intended to be a coaching tool.
intended to be a coaching tool