The new flavors, Bacon Double Cheese XL and Chicken Royale, were confirmed as real by the brands following skepticism on social media. Some Facebook users expressed doubt, with one writing, "This has got to be AI?" and another saying, "Believe it when I happens, probably AI." In a joint statement, Burger King and Pringles said the partnership was "officially unveiled" after teaser previews left fans questioning its authenticity.
The Chicken Royale flavor features notes of juicy, crispy chicken and captures the crunch of lightly breaded chicken with sweetness from Burger King's buns, according to the companies. The Bacon Double Cheese XL flavor incorporates flame-grilled taste with smoky beef notes, hints of bacon, melted cheese, and sweetness from the sesame-seeded bun. Beth Brushett, senior brand manager at Pringles, said in a press release that the food development team "encapsulated the iconic flavours of two fan favourite BK burgers into limited edition Pringles."
The launch comes after teaser previews were spotted on socials, leaving fans questioning whether the collab was too good to be true and the clever work of AI, or whether it was in fact the real deal. Luckily for both Pringles aficionados and Burger King stans alike, the partnership has now been officially unveiled.
Shoppers can redeem a buy-one-get-one-free offer at Burger King by scanning a QR code on the Pringles tubes. The exact release time, availability regions, duration of the promotion, and pricing have not been disclosed.
Working closely with the Burger King innovation team, our food development team have encapsulated the iconic flavours of two fan favourite BK burgers into limited edition Pringles, perfect for sharing. Both new additions are unlike anything we’ve ever launched before and we know fans of Burger King and Pringles are going to love them.