The move, which follows a trial that significantly increased footfall to the pier and wider resort, is intended to support tourism in Bournemouth. According to Adventure Attractions, the pier's operator, the decision reflects a commitment to accessibility and economic growth. Sarah Hunter, Managing Director of Adventure Attractions, said the company aims to increase accessibility and build on positive momentum from the trial.
In March, Adventure Attractions committed over £700,000 to keep the pier accessible, though the specific maintenance or operational costs covered by this investment have not been detailed. Hunter added that the investment is a risk but justified by increased footfall and business support. The exact amount and timeline of BCP Council's investment in the pier's structure remain unclear.
Meanwhile, some other UK seaside towns still charge admission fees for their piers, typically during peak season from March to October to cover maintenance costs. For example, Brighton Pier costs £1 in the pre-summer period and £2 during peak summer, Southend Pier charges £2 for a 'walk both ways' ticket, and Hythe Pier charges £2 for visitors. The economic impact on local businesses from the increased footfall during the trial has not been quantified.