Reshmi Bennett, owner of Anges de Sucre, publicly called out Binky Felstead after the star's personal assistant requested a free yellow train cake for her son Wilder's third birthday in exchange for an Instagram post. 4 million for the cake, referencing Binky's follower count. A representative for Binky Felstead stated the request was a standard contra enquiry from her PA, offering social media exposure in exchange for a cake, and noted that Binky was not directly involved in the email exchanges and is currently away on a family holiday.
Another bakery owner, Funfetti London, claimed Binky Felstead ghosted her after making free wedding and birthday cakes in 2021 in exchange for promised exposure. Meanwhile, Binky Felstead's current holiday in Dubai is a freebie gifted in return for a favorable social media post. Questions persist about how common and accepted contra deals are in the influencer industry.
I usually charge £2k for a story and £5k for a grid post… so I'd really want everything inclusive.