According to the BBC, the 12 celebrities will compete for Lord Alan Sugar's approval through business challenges over six weeks. The identities of the other nine celebrities, the exact air date, and the specific challenges remain undisclosed. Alexandra Burke, a musician and former X Factor winner, reportedly has sold over 5 million records and amassed over 200 million streams.
She previously finished second on Strictly Come Dancing and was the last woman standing on Celebrity SAS. Danny Miller, an Emmerdale actor, won the 2021 series of I'm A Celebrity... Get Me Out of Here!
We've not done anything like this before, and it'll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they're celebrities, it doesn't mean they're going to get an easy ride, especially when there's £100,000 at stake for their chosen charity.
He has also appeared on Richard Osman's House of Games, Celebrity Mastermind, and The Weakest Link. Gethin Jones, a Welsh television presenter, hosted Blue Peter from 2005 to 2008 and currently hosts Morning Live for the BBC. He is a former rugby union player known for extreme challenges on Blue Peter.
The selection process for the contestants and their chosen charities have not been revealed. This series follows previous Apprentice spin-offs, including a Christmas 2025 edition where 12 all-star applicants went to Lapland to develop gingerbread biscuits. Former JLS star JB Gill's team won that spin-off with their Gary the Penguin gingerbread biscuit, receiving 452,000 orders.