The BBC has confirmed the 12 celebrities who will participate in the next series of The Celebrity Apprentice, according to reports. The next series will be the first full series of the celebrity version, sources indicate. The celebrities will compete for Lord Alan Sugar's approval over six weeks of business challenges, as reported. The winner will receive £100,000 for their chosen charity, according to announcements.
Among the participants is musician Alexandra Burke, a former X Factor winner, reports confirm. Alexandra Burke has sold over 5 million records and has over 200 million streams, according to industry data. Alexandra Burke previously finished second on Strictly Come Dancing and was the last woman standing on Celebrity SAS in 2021, sources note.
We've not done anything like this before, and it'll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they're celebrities, it doesn't mean they're going to get an easy ride, especially when there's £100,000 at stake for their chosen charity.
Another contestant is Emmerdale actor Danny Miller, according to reports. Danny Miller won the 2021 series of I'm A Celebrity... Get Me Out of Here!, as confirmed by broadcast records. Danny Miller has also appeared on Richard Osman's House of Games, Celebrity Mastermind, and The Weakest Link, sources indicate.
Welsh television presenter Gethin Jones is also participating, according to reports. Gethin Jones hosted Blue Peter from 2005 to 2008 and has hosted Morning Live, The One Show, and Pointless, as per broadcasting records. Gethin Jones is a former rugby union player, sources note.
This new series follows previous Celebrity Apprentice spin-offs, including a Christmas 2025 event that sent 12 all-star applicants to Lapland to develop gingerbread biscuits for Lord Alan Sugar, according to reports. In that spin-off, former JLS star JB Gill's team won with their Gary the Penguin gingerbread biscuit, which received 452,000 orders, as confirmed by event organizers.