The technology giant opposed the registration of the logo by Biosfär Österlen, a non-profit association in Sweden, which features a colorful apple. After a few months of process, the two parties reached an agreement, major media reported.
Under the agreement, Apple has no objections to the logo as long as the association works with the four sustainability issues related to the biosphere area. The association has no commercial purpose and does not sell computers, headphones, or mobile phones, and has no ambition to compete with Apple.
They could have done their job a little better and saved both time and money.
The association's logo was approved by the Swedish Patent and Registration Office last summer. Apple's opposition was filed in December. According to Aftonbladet, Dafvid Hermansson, chairman of the association, described the process as an unnecessary waste of time and money, adding that Apple could have done its job better. He noted that the apple is a common symbol on Österlen and many local entities use it in their logos without issue.
Then it was Apple who thought the American apple is better than the one from Österlen.
The apple is, first of all, a symbol all over the world. It is neither American nor from Österlen, but exists everywhere. Then you also think that a large company that deals with data and technology should read up a bit better.
We have agreed that as long as we deal with the four sustainability issues linked to the biosphere area, we are in complete agreement that they have no objections to our logo.
Unnecessary waste of time, unnecessary energy, I think. That they demonstrably have so much money that they spend time and resources on something like this, without really reading up on what it's about. They could have done their job a little better and saved both time and money.
No. The apple is a trademark and is one of the oldest and strongest symbols for Österlen. Many companies in Österlen have the apple in their logos and trademarks. It's nothing strange, and therefore you can think that this is even stranger.