Anthropic, the company behind the Claude AI assistant, has reportedly released significant updates to its platform aimed at attracting users from competing services like ChatGPT and Gemini. According to technology reports from March 3, 2026, the company has introduced a new import tool that allows users to transfer their preferences and context from other AI assistants to Claude.
The memory feature, previously limited to premium subscribers, has reportedly been made available to all Claude users. This functionality enables the AI to reference and benefit from previous conversations, providing increased context and more personalized responses. Users can activate the feature through the app's settings menu.
Industry observers note that interest in Claude appears to have increased significantly following recent developments involving military contracts. Anthropic was reportedly removed from U.S. military partnerships while OpenAI, ChatGPT's developer, signed contracts with the American military. This shift may have contributed to Claude's reported rise in popularity, with the app becoming the most downloaded free application in the U.S. App Store, surpassing ChatGPT according to the sources.
The new import tool is designed to ease the transition for users switching from ChatGPT, Gemini, or Copilot to Claude. Anthropic stated in a blog post that users can now bring their preferences and context from other AI providers to Claude with a simple copy-paste operation, allowing the AI to pick up where users left off with previous assistants.