Amazon is reportedly planning to release a new smartphone called 'Transformer,' according to sources cited by Reuters. The device, developed internally, will focus on AI, personalization, and integration with Alexa. It aims to serve as a central hub for daily activities like shopping and streaming, reducing the need for traditional apps through AI features.
This move is part of Amazon's long-term vision for a voice-controlled, always-present assistant and aims to strengthen its position in consumer AI. Details such as release date and price remain unclear.