The world's first Bluey-themed rollercoaster is opening at Alton Towers Resort in CBeebies Land on March 28, 2026. To announce the date, Alton Towers Resort unveiled a giant portrait of Bluey made from over 11,000 baked bean cans, according to research from multiple sources. The portrait measures 20 by 15 metres and took 18 hours to complete, featuring Bluey in her granny disguise as Janet, as reported by the same research.
The rollercoaster is designed as a gentle family attraction for young children, with smooth turns and small dips, as described in major media reports. It invites families to join Bluey and Bingo on an adventure inspired by their grannies' alter egos, Janet and Rita, according to those reports. The queuing area is interactive, giving children space to explore, spot familiar features from the show, and burn off energy, with plenty of photo opportunities and playful touches to bring Bluey's world to life, as indicated by the same sources.
The opening is timed for the Easter holidays, positioning the rollercoaster to be one of Alton Towers' biggest family attractions this year, as per major media reports. Alton Towers Resort is introducing additional Bluey-themed hotel rooms at the CBeebies Land Hotel, according to research from multiple sources. Bluey-themed bedrooms at the CBeebies Land Hotel are available to book, inspired by the world of Bluey and designed to make the stay memorable.
Families can stay overnight at the CBeebies Land Hotel to enhance the visit, as suggested by major media reports. The world's first Hey Duggee-themed hotel rooms are opening at Alton Towers Resort's CBeebies Land Hotel from Saturday, March 14, according to research from multiple sources. The Hey Duggee standard room sleeps up to five people and has a separate children's sleeping area themed around Hey Duggee and the Squirrels, while the Hey Duggee suite can accommodate seven people and is divided into two main areas, as reported by the same research.
The Hey Duggee rooms feature a double bed with a bespoke designed headboard, themed TV and furniture, and a dedicated children’s area with bunk beds, decorated with faces from the show, including Betty, Happy, Norrie, Tag, and Roly, and include a sensory game inspired by the TV show, according to those sources. Families can see Bluey and her family during live experiences in the park. At CBeebies Land, visitors can enjoy Hey Duggee Live, an interactive show where they help characters find a mystery DJ, as reported by research from multiple sources.
Advanced tickets can save up to 50% compared to on-the-door prices, as indicated by major media reports. Parent and toddler passes are available for £29 for both parent and child under five, with additional under-fives added for £5, according to those reports. The park has other themed rides and rooms, such as Bing, In the Night Garden, Octonauts, and Something Special, as per research from multiple sources.
There is speculation that 'Project Sunshine' could be a reference to Teletubbies or Bluey, according to the same research. There is criticism that Alton Towers is focusing on chasing fads and novelties at the expense of quality experiences, as reported by research from multiple sources. The park removed a popular tracked ride and an outdoor seating area for the Bluey rollercoaster, which is seen as bad decision-making, according to those sources.
CBeebies Land is a licensed BBC thing, so changes might be influenced by the BBC, as indicated by research from multiple sources. CBeebies has started reairing Postman Pat, but this is unlikely to affect the new developments, as reported by the same research. Several unknowns remain about the Bluey rollercoaster's impact and specifics, including its exact capacity and detailed operational features.