According to Cox, the 'D' in the top right corner of Aldi pricing labels means the product is being discontinued. "There's a secret code at Aldi. You should know about it!" he said. Discontinued items will not be restocked once the shelf is cleared, so shoppers should stock up if they want the product. The 'D' label frequently appears on Aldi's Specialbuys and limited-time offerings, but can also appear in other areas. Cox noted that the 'D' can be small and shoppers may need to squint to see it. "It could save you a bit of money... or turn your supermarket shopping into a bit of a game!" he added.
Aldi's pricing strategy involves regularly reviewing prices to remain competitive and passing savings to customers, according to the Aldi website. The supermarket also offers weekly Specialbuys and limited-time offers, which often feature the 'D' label.
There's a secret code at Aldi. You should know about it!
Cox, known as the "Coupon Kid," has a history of extreme money-saving. He once got a £600 supermarket shopping trip for 4p using coupons, and travelled from Sheffield to Essex via Berlin to save £8 on a train journey, according to the Deal A Day website.
Some Instagram users reacted to the tip, with one saying, "Oh I wish I knew this before they discontinued the rocky road bites." Another noted that some items are only discontinued for a season and may return later. A third user commented, "I think the bright red reduced tag is more of a clue."
On pricing labels, if you see a 'D' in the top right corner, that item's being discontinued. So when the shelf is cleared, they won't be restocking!
If it's something you want, and it's a good deal - stock up before it's sold out.
The D can be small... you might need to squint. It could save you a bit of money... or turn your supermarket shopping into a bit of a game!
Oh I wish I knew this before they discontinued the rocky road bites. They were one of their best cakes.
It's only discontinued for that season as it will return at a much later date.
I think the bright red reduced tag is more of a clue.