The consulate general began operations in September 2025 but was officially inaugurated on March 17 by Crown Princess Victoria and Foreign Minister Maria Malmer Stenergard during a visit to Houston. S. market and increases opportunities for trade and investment promotion.
S. tour, which includes stops in Houston, Austin, and Norfolk over four days, Crown Princess Victoria and Foreign Minister Maria Malmer Stenergard will meet Texas Governor Greg Abbott in Austin and visit NATO's Joint Force Command Norfolk in Norfolk, Virginia. Social and cultural aspects of the visit featured a grill party with local cuisine, where Crown Princess Victoria appeared dressed in blue from head to toe at a mingling event at the new consulate general, according to major media reports.
Texas is the world's eighth largest economy and a hub for innovation and research. Swedish interests in the state are strong and growing. With the new consulate general, opportunities to develop contacts and trade and investment exchanges will increase further.
She was served food by Rickard Blomberg, known as 'The Smoking Swede', at the grill party, which included a menu of smoked brisket, jalapeño sausage, and pork ribs. Crown Princess Victoria almost lost her jaw, expressing surprise at the event.
It is welcome that the Nordic countries since December last year belong to the same operational area and the same operational headquarters within NATO. This contributes to linking together the strategically important areas of the Arctic, Northern Scandinavia, and the Baltic Sea region.