Spirit of Shankly, the official supporters' trust, has launched a 'Not a pound in the ground' campaign, urging fans to refrain from spending money inside Anfield. The group has notified the club that demonstrations will take place, with some form of protest planned for this weekend's home fixture against Fulham. According to Spirit of Shankly, supporters are angry and have every right to be. The group stated that Liverpool FC has chosen to ignore clear, overwhelming opposition from its own supporters and push ahead with plans to increase ticket prices for the next three seasons. In an official statement, Spirit of Shankly added that the open meeting online, the survey, and countless conversations all point to the same thing: fans do not accept this decision. And if the club's owners won't listen, then we make them. This is no longer about consultation. That opportunity has been and gone. This is about action.
Liverpool has increased ticket prices for the next three seasons, with adult general admission tickets rising by between £1.25 and £1.75 per person, per matchday. The club defended its price hikes by pointing to its longstanding pledge to freeze ticket costs under FSG's ownership. The exact revenue the club expects to generate from these increases has not been disclosed.
Supporters are angry. And they have every right to be.
Multiple reports indicate the club has frozen prices for senior, local, and junior tickets. Every ticket price bracket remains cheaper than local rivals Everton, and Liverpool's cost increases are considerably lower than those of its top Premier League rivals over the past decade.
Spirit of Shankly supports delaying season ticket renewals until close to the deadline, though the exact deadline has not been specified. The group also encourages fans to spend their money with local, independent businesses around Anfield instead, noting that this is a small act, but if enough people do it, it sends a clear message. The specific form the protests will take during the Fulham game and how many supporters are expected to participate remain unclear. The club's official response to the planned protests has not been detailed.
Liverpool FC has chosen to ignore clear, overwhelming opposition from its own supporters and push ahead with plans to increase ticket prices for the next three seasons.
The open meeting online, the survey, and countless conversations all point to the same thing: fans do not accept this decision. And if the club's owners won't listen, then we make them. This is no longer about consultation. That opportunity has been and gone. This is about action.
Spend your money with local, independent businesses around Anfield instead.
This is a small act, but if enough people do it, it sends a clear message.